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07 JulFeatured

How Novelist and Prolific Podcaster Brad Listi Writes

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-brad-listi-file

Bestselling author and prolific lit interviewer Brad Listi was named “One of LA’s most fascinating people of 2015” by the LA Weekly. He stopped by to chat with Kelton Reid about podcasting and the secrets of successful writers.

On his “in depth and inappropriate” podcast, Otherppl with Brad Listi, he has interviewed more than 350 leading contemporary authors — including George Saunders, Cheryl Strayed, Tao Lin, Jonathan Lethem, Austin Kleon, and Susan Orlean — and his takeaways for writers are often priceless and pointed.

In addition to his street cred as a bestselling novelist, Brad is a screenwriter, and the founder and …read more      

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07 JulFeatured

The Overlooked ‘Details’ that Can Get Your Business Noticed

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-awareness

You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because …read more      

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07 JulFeatured

SEO Conferences and the Future of Live Search Events

by Jason Fairfield0 Comments

By Rainmaker.FM

sd-live-seo-events

Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry.

You’ll learn about launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas).

In this episode of Search & Deploy, host Loren Baker and Craig Rayner discuss:

  • SEO trends and how they differ in the UK and the United States
  • The SEO Community in London and Europe
  • The SEO conference landscape with tool companies holding their own conferences vs. the traditional conference companies
  • The …read more      
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07 JulFeatured

The Psychology Behind Winning Email Subject Lines

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-email-subject-lines

A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.

And they blaze on …read more      

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07 JulFeatured

How to Price Your Product so Your Prospect Says Yes (Yes!)

by Jason Fairfield0 Comments

By Sean D’Souza

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?

The “yes-yes” system

It’s a concept called the “yes-yes” system.

When you’re selling anything to your audience, there’s a pretty good chance that you’ve got a single price — a single “buy …read more      

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