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02 JulFeatured

How to Use SEO to Attract and Retain Customers

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-seo-attraction-retention

What does it take to rank in Google now?

And how should SEO fit into your plans of attraction, retention, and conversion?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • How social and SEO go together, and how listening will help your SEO
  • What SEO means to your overall content strategy
  • Why getting rankings means making real friends
  • Why traffic is just the beginning of your digital business strategy

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand …read more      

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02 JulFeatured

A Mildly Spooky Illustration of ‘Reason Why’ Copy

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-reason-why-copy

During the past four months, one of the things Demian Farnworth has been trying to experiment with is telling more stories. Historical stories, fake stories, personal stories.

See, what he’s trying to do is make the audio more visual. And he has found the best way to do that is to share stories. Illustrations. Anecdotes. Et cetera.

Audio really challenges your storytelling abilities because you must paint a vivid picture. You might have noticed a string of stories in the last few episodes of Rough Draft.

So, no surprise Demian has another one for you today.

It’s a made-up story, a parable, …read more      

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02 JulFeatured

How to Master the Technology that Drives Your Digital Business

by Jason Fairfield0 Comments

By Scott Ellis

frustrated man at laptop - time to conquer your fear of technology

Technology is frustrating when you’re not a technical person, and dealing with “techies” is even more so.

Developers, designers, and power users speak a different language, and often lose sight of the day-to-day challenges that entrepreneurs and freelancers face.

Users want tech to “just work,” and technologists often throw up their hands and tell everyone to reboot … again.

It cuts both ways, but it doesn’t have to be so difficult.

A little willingness to learn and apply new knowledge can go a long way for the businessperson using today’s tools.

Introducing Technology Translated: A Technology Podcast for Non-Techies

I’ve been working …read more      

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01 JulFeatured

Eric Enge on the Art of LinkedIn Marketing

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-eric-enge

The co-author of The Art of SEO (and one of the leading SEO and content marketing experts in the world) drops by The Missing Link today to share his LinkedIn insights.

Over the years, Sean Jackson has become a huge fan of Eric Enge and the team at Stone Temple Consulting. They are smart, easy going, and always willing to help others.

But what has really set Eric and his team apart is the amount of experimenting and research they do … sorting fact from fiction in the field of SEO and content marketing.

Sean was fortunate …read more      

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01 JulFeatured

Why the Phrase ‘Leaders Are Readers’ Should Die

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-leaders-are-readers

The prevailing business and management wisdom over the years has been that “leaders are readers.”

Is this still true today?

With the emergence of technology like podcasts and an over-abundance of opportunities to learn, it seems like the landscape may be changing … In fact, was the idea “leaders are readers” ever really true?

And so, in this new edition of “Hero v. Villain” on The Lede Jerod Morris and Demian Farnworth debate the issue with the hot vehemence that only white Midwesterners can truly muster.

Plus, there’s a little bonus for you, too.

In this 24-minute episode of The …read more      

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