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16 JunFeatured

How Neuroscientist Michael Grybko Defines Empathy

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-michael-grybko-file

Have you ever wondered why great writing creates an emotional response in readers? Welcome to another guest segment where The Writer Files host Kelton Reid picks the brain of a neuroscientist.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the show to help Kelton define empathy from a scientific standpoint.

Mr. Grybko sheds some light into the darker corners of our understanding of how to tap into the hopes, dreams, and fears of your readers.

If you missed the first installment of The Writer’s Brain, you can find it here:

How …read more      

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16 JunFeatured

How to Make Your Business a Painkiller, Not a Vitamin

by Jason Fairfield0 Comments

By Rainmaker.FM

he-painkiller-business

Today’s guest on Hack the Entrepreneur is a brilliant technology entrepreneur with incredibly lofty goals for himself and his business.

He is the founder and CEO of Freelancer.com, a global online freelancing and crowdsourcing marketplace, but this is in no way his first entrepreneurial venture.

To date, Freelancer.com has acquired 18 outside companies to add to its arsenal — with Escrow.com being the most recent.

He has received countless awards for technology, social influence, as well as entrepreneurship.

Now, let’s hack …

Matt Barrie.

In this 45-minute episode of Hack the Entrepreneur, host Jon Nastor and Matt Barrie …read more      

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16 JunFeatured

How to Make Friends With Bloggers and Journalists to Gain Influence

by Jason Fairfield0 Comments

By Rainmaker.FM

sd-professional-relationships

In this episode of Search & Deploy, host Loren Baker talks with special guest John Rampton about the art of the PR pitch and building relationships with influential bloggers.

John writes for Inc., Forbes, and TechCrunch (among other sites) and took the time to discuss the pitches he gets — which ones work and which don’t.

Loren and Jon also talk a bit about entrepreneurship — John just launched Due.com.

Listen in to hear about:

  • Stalking bloggers and journalists on social media
  • Building relationships and getting to know influencers
  • How to offer value, not just ask for favors

    • …read more      

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16 JunFeatured

Sound Like a Pro: Tips for Recording Top-Notch Audio

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-top-notch-audio

You may have absolutely no desire to start a podcast — and that’s fine. But chances are very, very good that at some point, you’re going to want to record some audio.

These days, you can’t get away with sub-par audio quality. People expect a crystal-clear, crisp recording.

If you haven’t done a lot of audio recording in the past, the process can seem daunting. There’s hardware to buy and software to learn. And then there’s not sounding robotic and stiff on the recording itself!

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on …read more      

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16 JunFeatured

Meet the Tragic Poster Boy for the Emotional Brain

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-rational-emotional

While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are.

Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even the most analytical among us make decisions with emotions.

They can disparage the emotions as much as they want, but the fact remains that without emotions we can’t make a decision in the first place.

And strangely enough, the one incident that seemed to break the influence that the …read more      

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