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16 JunFeatured

9 Landing Page Goofs that Make You Lose Business [Infographic]

by Jason Fairfield0 Comments

By Henneke

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your

Like this infographic? Get landing page advice that works from Copyblogger.

Over to you …

Have you ever made a landing page goof? How did you fix it?

Share your experiences crafting landing pages over on LinkedIn!

About the Author: Henneke Duistermaat is an irreverent copywriter and business writing coach. She’s on a mission to stamp out gobbledygook and to make boring business blogs sparkle. Get her free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business.

The …read more      

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15 JunFeatured

How Jay Baer’s Books Have Opened Doors to Keynote Speaking Gigs Around the World

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-jay-baer

An experienced pro, Jay Baer has given hundreds of insightful, humorous presentations world-wide to audiences as large as 6,000. He’s a renowned business strategist, keynote speaker, and a popular emcee and event host.

Jay is also a New York Times bestselling author of four books who travels the world helping businesspeople get and keep more customers. He has advised more than 700 companies since 1994, including Caterpillar, Nike, and thirty-one of the Fortune 500.

Jay is the Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection …read more      

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15 JunFeatured

The Two Components of The Perfect Online Business Model

by Jason Fairfield0 Comments

By Stefanie Flaxman

nr-perfect-business-model

Many dream of starting a profitable online business. And that dream is more attainable and legitimate than ever.

As digital commerce becomes the norm instead of an outlier, more entrepreneurs are attracted to creating purely digital products and services. More importantly, your prospective customers want the convenience and on-demand access that digital allows.

Digital allows for all sorts of revenue models. But there’s one that has become the darling of entrepreneurs and the investors who seek to fund them.

In this episode of New Rainmaker with Brian Clark, Robert Bruce (he’s back!), Jerod Morris, and Brian discuss:

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15 JunFeatured

Carl Smith on Hiring the Best People and Creating a Better Business Story

by Jason Fairfield0 Comments

By Rainmaker.FM

he-carl-smith

Today’s guest on Hack the Entrepreneur is a speaker, consultant, and entrepreneur — as well as a self-proclaimed “deviant hippie” who is attempting to maximize his “god” years.

He is the founder of nGen Works, a digital strategy firm that uses research, technology, and creativity to help their clients stand out online. They’ve recently transitioned from a traditional agency model to a fully-distributed team.

He is also the co-host of the Friendly Fire podcast.

Now, let’s hack …

Carl Smith.

In this 32-minute episode of Hack the Entrepreneur, host Jon Nastor and Carl Smith discuss:

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15 JunFeatured

Why a Unique Selling Proposition Contradicts Everyday Life

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-usp-contradiction

Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • How a visit with a periodontist turned into a business lesson about features and benefits
  • The wrong way to write about benefits in your copy (and how to edit them properly)
  • Why people are trained to devalue your online business
  • Why what you need to succeed in business conflicts with (most) everything you’re taught in life

<a class="colorbox" …read more      

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