June 04, 2015
The nail polish brand’s interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Social media isn’t always, well, social. Marketers can get so wrapped up in likes and retweets that they lose sight of the fact that s…
By Neil Patel
Have you ever wondered how you can get your Facebook fan page going? It used to be easy years ago, but now ad costs are rising, and you have to make sure you avoid fake fans or those that don’t engage.
So, what are the right steps you need to take to grow your Facebook fan base? Well, to guide you in accomplishing this goal, I’ve created an infographic that outlines those steps.
Click on the image below to see a larger view:
Click here to view an enlarged version of this infographic.
If you don’t have a Facebook fan page, you …read more
As a Los Angeles native, I know a thing or two about sitting in traffic.
I’m talking about physically sitting in your car while stopped in traffic on the way to your destination — not the traffic you talk about when people visit your website.
But the two different types of traffic may not be as unrelated as you think.
One of my favorite observations about traffic jams is that sometimes you’re the one accidentally blocking an intersection with your car — making it difficult for other drivers to move forward on the …read more
By Rainmaker.FM
The podcasting gods sure had fun with this one.
Jerod Morris and Jon Nastor set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump through every possible hoop to actually do it.
The end result is an episode that is ironic, meta, and immensely useful.
Over the course of about 20 minutes during the main topic of this episode of The Showrunner, Jerod and Jon discuss the following:
If you?ve been struggling to increase search traffic to your site, improve email signups, get more leads, and acquire more clients, it?s possible that your bounce rate is too high.
In other words, visitors and customers who visit your landing page bounce off before they even give you a chance to con…