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10 JunFeatured

Business and Marketing for Artists and Creative Workers, Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-marketing-for-artists-part-two

John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system.

He also didn’t win a fat grant or find a rich benefactor. Instead, over years of disciplined work, he found a way to create art that satisfied him creatively while also finding a home with happy buyers. And he’s creatively used the web as a way to find more of those buyers and get his work into more homes and businesses.

John hasn’t done a podcast interview in quite some time, preferring to spend his time …read more      

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10 JunFeatured

22 Gmail Plugins That All Content Marketers Need to Know About

by Jason Fairfield0 Comments

By Neil Patel

gmail

When email first came out, each time I got a new message, I loved it!

Now? I get hundreds per day—it’s not quite as special anymore.

But while the entertainment value of email has declined, its role in business has remained important.

Of all the email options out there, I’m a big fan of Gmail. It’s a free service and one of the most popular email services on the web:

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But here’s the thing: just using Gmail isn’t enough if you want to achieve great results in your business. You have to use it the right …read more      

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10 JunFeatured

6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content

by Jason Fairfield0 Comments

By Bryan Collins

how to repurpose audio content

Podcasting is the Andy Warhol of content marketing.

During the 1950s and 1960s, Warhol created a unique story proposition by exploring the link between art and popular culture.

His work was at the forefront of the visual and pop art scene because almost nobody else was doing what he did — and he made much of his best work freely available.

Today, podcasting is the emerging platform for forward-thinking content marketers who want to take advantage of the power of audio.

But just like other content marketing activities, to get the most from your audio content, it’s best …read more      

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09 JunFeatured

Want Copy That Actually Works? Start with Mass Desire

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-mass-desire

We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these “mass desires.”

And copywriting that actually works connects your product to one of these mass desires.

When that is done — when you’ve convinced your prospects that you can satisfy their desires — then people will not only fall in love with and buy your products, they will become unstoppable evangelists as well.

But that all depends on whether or not you choose the strongest desire.

In this 10-minute episode of Rough Draft with …read more      

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09 JunFeatured

Website Colors: How to Choose and Use Them

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-web-colors

Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly.

When you’ve got your website colors working right, your brand will look polished, professional, and cohesive.

But if you don’t get your colors right — or you simply use too much color, your website can end up looking like a carnival.

Which is perfect … if you sell carnival supplies. But not for the rest of us!

This week on Hit Publish, you’ll hear from three Copyblogger experts who share their thoughts on using color on the web.

Tune in to hear from host …read more      

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