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08 JunFeatured

Don’t Quit Your Night Job

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-dont-quit-night-job

Editing is evaluating choices you’ve already made to move forward intentionally.

If Person A and Person B both work with equal passion and effort to move their businesses forward, but Person A has gained financial stability from a self-directed, creative career and Person B has not, what does Person B lack?

In this 28-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • What the “art of writing” means
  • Why there is no definitive list post that will help you become a stronger writer
  • How to remember the difference between “complement” and “compliment”
  • Why knowing the difference between “complement” and “compliment” doesn’t make you an interesting writer …read more      
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08 JunFeatured

The Curious Secret to Building Trust and Credibility

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-trust-credibility

Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.

What’s the secret? Never tell anyone more than they’ll believe. Sounds like a moronic statement, right?

It’s not.

See, the moment your claim passes the point of believability, credibility drops off like a rock. Unless, of course, you introduce the disadvantages first.

Here’s how to do that.

In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • Brilliant 1960s ads selling the ugliest car
  • The wrong way most people discuss advantages …read more      
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08 JunFeatured

How to Make Custom Images for Your Blog Posts Without Hiring a Designer

by Jason Fairfield0 Comments

By Neil Patel

image42

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media …read more      

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08 JunFeatured

What Makes Seth Spears and Katie the Wellness Mama Genesis Framework Superfans?

by Jason Fairfield0 Comments

By Pamela Wilson

StudioPress Power Users Seth and Katie

Seth Spears and Katie (the Wellness Mama) are a dynamic husband and wife team with booming online businesses.

And those businesses are built on the Genesis Framework.

Their reasons for preferring StudioPress products differ. Seth’s reasons are technical, and Katie’s are practical.

Let’s hear from Seth and Katie about how their businesses are both thriving by using the Genesis Framework.

And if you’re ready to make the most of the Genesis Framework in your business, take a look at our first StudioPress Workshops class. Doors are …read more      

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05 JunFeatured

How to Receive Great Testimonials

by Jason Fairfield0 Comments

By Neil Patel

How to Receive Great Testimonials

Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does.

Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer.

So, how do you go about getting testimonials and, more importantly, the right ones? To answer that question, I’ve created an infographic that covers this topic.

Click on the image …read more      

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