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04 JunFeatured

Getting Started with Simple, Effective Marketing Funnels

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-marketing-funnels

How many times have you been told that you have to grow your list, that you have to work hard to get people to opt-in, no matter what?

Developing your list is important, but in today’s episode of The Mainframe, Chris Garrett and Tony Clark want to share what is really important and could make a substantial difference to your business growth and profitability …

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • How even successful companies are ignoring a key opportunity to get more sales while making their prospects happier
  • Why you …read more      
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04 JunFeatured

Demian Farnworth’s Second Most Favorite Copywriting Formula in the World

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-favorite-copywriting-formula-2

Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action?

Rough Draft host Demian Farnworth mentioned it in yesterday’s episode. Demian called it the 4 P’s: Promise. Picture. Proof. Push.

In this episode, Demian works through a short example ad (about a pill that makes ugly men pretty) and breaks down each P. You’ll get to see this ad in action. And learn how to use it for yourself.

In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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04 JunFeatured

2 Ways Your Business Can Be More Like the Apple Store

by Jason Fairfield0 Comments

By Sonia Simone

find the most profitable slice of the market

Any one of us would have been proud to create the retail giant Best Buy. It’s a powerhouse.

At its peak, Best Buy controlled about 19 percent of the electronics market. They’ve sold lots and lots of stuff. And they still do. Any kind of television or MP3 player or computer you want, Best Buy probably has it.

If you could collect all of the profit from just one Best Buy store, that would be extremely cool, right? You’d have every customer in the neighborhood, and you could sell each one exactly what they wanted.

Now compare that to …read more      

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03 JunFeatured

Why LinkedIn is an Essential Part of Your Content Marketing Strategy

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-strategy

Do you think LinkedIn is just a fancy job board? Well, think again!

In this episode of The Missing Link with Sean Jackson, Jason Miller from LinkedIn shares case studies that will completely change your perception of this powerful social media platform.

Sure, LinkedIn is great for job seekers, but in reality it does a lot more. And while some smart online marketers are using LinkedIn as part of their content marketing, for most, they are just scratching the surface of what can be achieved.

Jason Miller, Senior Content Marketing Manager for LinkedIn, shares a number of case …read more      

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03 JunFeatured

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-henry-rollins-takeaways

Today, Jerod Morris and Demian Farnworth close their quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins.

Rollins, of course, gave the closing keynote at Authority Rainmaker.

He then spoke at the Boulder Theater the next night. Jerod was in attendance for both.

In this episode, Jerod and Demian recount their first Rollins live experiences and share what stood out most:

  • What made Henry Rollins such a perfect choice for the Authority Rainmaker closing keynote — whether or not people realized it beforehand
  • Why Henry Rollins is, …read more      
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