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12 MayFeatured

Clean Up Your Sidebar!

by Jason Fairfield0 Comments

By Rainmaker.FM

clean-sidebar

Does your sidebar look like a cluttered closet that’s stuffed to the gills with distracting ads, images, and text?

Time to unpack your sidebar, look at everything you’ve put there, and consider whether or not it’s pulling its weight.

The result of your efforts? A sidebar that’s good for business.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on cleaning up your sidebar once and for all.

Tune in to Hit Publish to hear from host Pamela Wilson, Brian Gardner, Rafal Tomal, and Brian Clark as they discuss:

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12 MayUncategorized

Social Media Metrics, Social Metrics, Data—or Metrics, And Vanity Metrics

by Jason Fairfield0 Comments

May 04, 2015
One chief marketer breaks down the unique benefits found in only social media metrics.
These days there’s certainly no shortage of data?or metrics for that matter. In fact, if you’re not careful, you can end up drowning in a sea of vanity metrics.
Recently, I had a chance to cha…

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12 MayFeatured

The 10 Rules of Rough Drafts

by Jason Fairfield0 Comments

By Rainmaker.FM

rough-draft-rules

Rough Draft host Demian Farnworth is about to destroy the lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

One of the most famous white-hot inspiration ambush stories in American literary history involves Jack Kerouac, Beat Generation pioneer.

As the legend has it, Kerouac wrote On the Road, a 293-page novel, in three coffee-fueled weeks on one long, flowing scroll.

Now, that is true. He did do that. But it’s not the full truth.

In this 6-minute episode of Rough Draft …read more      

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12 MayUncategorized

Daniel Bennett, Steven Clift, Digital Democracy, And Congresswoman Anna Eshoo

by Jason Fairfield0 Comments

Before the Greek Gods ascended to Mount Olympus, the Titans ruled the heavens. Among them was Prometheus, who gave humanity the power of fire. And with fire, humans became masters of their own destiny? to some degree. When it comes to the world of digital democracy, where the ?gods? include Facebook…

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12 MayFeatured

5 Smart Content Strategies from a Stellar Marketer of Ideas

by Jason Fairfield0 Comments

By Sonia Simone

Quote from Neil deGrasse Tyson -- 'We should all build libraries of thought for ourselves, not knowing how we might use them in the future'

Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.

Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.

Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.

You think your product or service is a hard sell? Try astrophysics. (So many …read more      

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