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05 MayFeatured

Why #VanityMetrics Are Worthless (and What Really Matters)

by Jason Fairfield0 Comments

By Hugh MacLeod

vanity-metrics

It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

<a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails" …read more      

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04 MayFeatured

Showrunner Short: Why Color Psychology Matters for Your Branding

by Jason Fairfield0 Comments

By Rainmaker.FM

color-psychology

There are many elements to take into account when you are determining how you will brand your podcast. Don’t overlook the psychological impact of the colors you choose.

In this Showrunner Short, Jerod Morris delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast’s artwork and for the overall branding of your platform.

How do you want your content to make your audience feel? What kind of emotional connection are you trying to make?

Your color choices should fall in line with the answers to these questions.

And different …read more      

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04 MayFeatured

A Much Better Revenue Model for Podcasting

by Jason Fairfield0 Comments

By Rainmaker.FM

podcast-revenue

It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!

Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing your own products took off in that field.

Brian Clark will admit that the prospects for good revenue from audio ads — when done correctly — are much better than banner ads and AdSense were for bloggers. So there’s no reason why working with the …read more      

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04 MayFeatured

Greg Hickman on Working Backwards and the Journey to $20,000 Per Month

by Jason Fairfield0 Comments

By Rainmaker.FM

greg-hickman

Today’s guest on Hack the Entrepreneur is an entrepreneur on the path to success. In fact, if you visit his website, you can follow him on his journey from zero to earning $20,000 per month.

He is a mobile marketing consultant, entrepreneur, podcaster, speaker, coach, and advisor.

In September 2013, he quit his job and made the move from corporate employee to entrepreneur. His journey, along with its bumps and struggles, is one that many of us can relate to.

He is currently the co-host of Zero to Scale and the host of Mobile-Friendly, two podcasts worth checking …read more      

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04 MayFeatured

The Professional Way to Proofread Your Writing When You Don’t Have Time

by Jason Fairfield0 Comments

By Rainmaker.FM

professional-proofreading

In this episode of Editor-in-Chief, learn how to perform a power proofreading. It’s like power napping or a power lunch: You extract a substantial benefit from a brief activity.

It takes time to produce your best work. If you don’t have time, do this …

In this 20-minute episode of Editor-in-Chief, host Stefanie Flaxman talks about:

  • An important question she forgot to ask Demian Farnworth during their conversation on Editor-in-Chief
  • Why proofreading is a profession in its own right
  • How you should respond if people devalue your online business
  • What 108 sun salutations can teach you about a regular proofreading practice
  • The best steps to …read more      
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