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30 AprFeatured

Deadly Conversion Busters: Building a Targeted Audience

by Jason Fairfield0 Comments

By Rainmaker.FM

targeted-audience

Lots of people talk about “traffic,” but how can you attract more of the right people?

How can you grow an audience of people you can help the most — people who will see success from using your products and services, and who will be long-term, loyal customers?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • Why you need to constantly look for ways to attract new people into your community
  • How to clone your best prospects
  • What to do to meet your prospects where they are and bring them home
  • Perfecting your …read more      
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30 AprUncategorized

Click-through Rate, Google, Sites, And Older Sites

by Jason Fairfield0 Comments

Have you ever wondered why some sites rank high on Google when they aren?t optimized for search engines? Or even worse, when they barely have any backlinks?
I?ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens.
Here?s why so…

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30 AprFeatured

5 Ways to Write a Seductive Sentence

by Jason Fairfield0 Comments

By Rainmaker.FM

seductive-sentences

Here’s the thing: Your sentences don’t have to say much. They just have to say the right things.

When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences.

And you need to do it naturally. Here’s how to do that.

In this episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The one thing every good sentence needs
  • How to use active verbs and concrete nouns to create tiny worlds inside your sentences
  • A list of questions to help you find emotions for …read more      
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30 AprFeatured

What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

by Jason Fairfield0 Comments

By Brian Clark

nobody knows anything ... except the audience

Editor’s note: This post was originally published on June 29, 2011. We’re running it again today to honor DIY media and the endless possibilities for your business when you’ve built a loyal audience.

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first …read more      

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29 AprFeatured

Proof That Grit Is the Only Way to Reach Your Potential

by Jason Fairfield0 Comments

By Rainmaker.FM

grit

In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.

Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential.

But what is grit? Where does it come from? Can you develop grit if you don’t have it? And what does this have to do with content marketing?

Fortunately, these …read more      

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