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29 AprFeatured

How to Avoid the ‘Idea of Entrepreneurship’

by Jason Fairfield0 Comments

By Rainmaker.FM

idea-entrepreneurship

Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours.

Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world.

Family and health reasons forced him to step away from his brick-and-mortar agency while moving into software and online training.

Now, he makes his living by providing great software and products to freelancers and consultants from his upstairs office, with his wife and two daughters just a room …read more      

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29 AprFeatured

How Not to Be a Dirty, Rotten Spammer

by Jason Fairfield0 Comments

By Rainmaker.FM

dirty-rotten-spammers

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong.

If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us.

But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam with their marketing, without intending to at all.

This session of Confessions of a Pink-Haired Marketer talks about how to create email marketing that your prospects, leads, …read more      

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29 AprFeatured

How to Be Smart in a World of Dumb Verbs

by Jason Fairfield0 Comments

By Rainmaker.FM

dumb-verbs

Sentences are pretty simple little things. Noun and predicate. So why do we screw them up with lame verbs? Good question.

Even in the complex sentence, we still depend upon the noun, we still depend upon the verb. So those constructions better rock.

And because the difference between a brilliant sentence and a bad sentence usually boils down to the verbs … your verbs need life.

They should vibrate. Tremble. They should carve a vivid picture in the head of your reader.

In other words, they should be active. And fierce. They should growl, hiss. Leave …read more      

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29 AprFeatured

Why Do Sites Rank High on Google When They Aren’t Optimized?

by Jason Fairfield0 Comments

By Neil Patel

why rankings

Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks?

I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens.

Here’s why some sites rank high when they aren’t optimized:

Reason #1: Click-through rate

Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for that particular phrase you rank for.

The higher …read more      

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29 AprFeatured

Here’s How Henry Rollins Writes (Slightly NSFW)

by Jason Fairfield0 Comments

By Demian Farnworth

Authority Rainmaker 2015 keynote speaker Henry Rollins

Prolific is a weak word to describe Authority Rainmaker 2015 keynote speaker Henry Rollins. In fact, most words fail to capture his many dimensions.

In August of 1981, young Henry got his start, joining the seminal punk band Black Flag. Following the band’s breakup in 1986, he started 2.13.61, a record label and publishing company. Shortly after that, he formed the breakthrough Rollins Band.

He went on to become an author and spoken-word artist. Endless work in print, film, radio, and television followed.

But you might find yourself wondering why The Writer Files would showcase a punk …read more      

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