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28 AprFeatured

How Neuroscientist Michael Grybko Defines Creativity

by Jason Fairfield0 Comments

By Rainmaker.FM

neuroscientist-michael-grybko

Have you ever wondered how prolific writers summon vast stores of creativity without seemingly breaking a sweat?

The Writer Files host, Kelton Reid, would like to introduce you to a guest segment where he enlists the help of a neuroscientist to give us a tour of The Writer’s Brain.

He has invited research scientist Michael Grybko — of the Department of Psychology at the University of Washington — to help him define creativity from a scientific standpoint.

He will help us pinpoint where exactly in the brain creative ideas come from, decide if you can teach an old …read more      

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28 AprFeatured

How to Generate a Never-Ending Flow of Blog Post Ideas

by Jason Fairfield0 Comments

By Rainmaker.FM

idea-machine

Ever find yourself scratching your head, trying to figure out what to write about on your blog?

We’ve all been there.

It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for generating a never-ending flow of blog post ideas.

Tune in to Hit Publish to hear from host Pamela Wilson, Sonia Simone, Jerod Morris, and Demian Farnworth as they discuss:

  • Sonia Simone’s “secret” technique for coming up …read more      
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28 AprFeatured

Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing

by Jason Fairfield0 Comments

By Rainmaker.FM

dennis-goedegebuure

Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites.

In this 38-minute episode of Search & Deploy, Loren and Dennis talk about:

  • Content for communities and content that is user-generated
  • Tapping into your audience from a content and sharing/conversation perspective
  • Building sincere localized content that is not solely SEO driven
  • Producing content that mobilizes communities and loyal groups
  • Guidelines that help users generate content that helps the base site they list products on
  • The challenges …read more      
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28 AprFeatured

How the Perfect Article Is Framed by White Space

by Jason Fairfield0 Comments

By Rainmaker.FM

white-space

White space sounds like a design issue. So why should you, dear web writer, care? Because words matter.

Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress.

She stands about 50 inches … roughly four feet tall.

Her head is cocked to the left, a pensive, sad look on her face. Both elbows are pinned to her side and her forearms stretch upward, her palms open to the sky, a bowl in each hand.

As if she is feeding the birds. You probably recognize this …read more      

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28 AprFeatured

What’s the Difference Between a Professional Writer and a Content Marketer?

by Jason Fairfield0 Comments

By Sonia Simone

the difference is strategy, perception, and a higher pay grade

I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.)

I’ve been a content marketer since 2004, even though we didn’t call it that back then.

These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago.

I love and respect writers, and I know a lot of them. Some are successful, some are struggling.

And I have some thoughts on what can make the difference.

You may know that …read more      

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