How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

By Rainmaker.FM

ryan-levesque

On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.

He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.

This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.

In this 30-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Ryan Levesque discuss:

  • The most shared words in Buzzfeed headlines — and what …read more      
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The Crazy Thing Writers Do to Become Exceptional

By Rainmaker.FM

exceptional-writing

Wrestling with a 2,000-word essay is not unlike birthing a calf. A life is at stake here. Your job is to make sure it survives.

In Demian Farnworth’s experience, great writers have always been socially odd. They’ve resisted invitations to birthday parties from close relatives, pretended not to hear when people are talking to them, and even ignored phone calls …

So they can do this one thing.

Outsiders consider this behavior bizarre and anti-social. So be it. But it’s really just a pretty normal day in the writer’s life who wants to kick some tail and take …read more      

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How to Turn Pinterest into a Revenue Generating Channel

By Neil Patel

How to Turn Pinterest into a Revenue Generating Channel

We all know Pinterest is popular, especially among the female demographic.

But can it be leveraged to make you more money? Just like any other social network, it can be.

To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest.

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

Pinterest is one of the most popular sites out there. If you aren’t leveraging it, you are losing out on a lot of revenue.

All you have to do is start participating in the community and follow …read more      

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Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System

By Kelly Kingman

A visual system for organizing your content ideas

In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish:

He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation.

When it comes to writing, do any of us know what that feels like?

Maybe once in a blue moon we are lucky enough to stumble into a Mozart-esque state of content creation — dropping perfectly formed prose into our blog or ebook without any struggle.

For most of us content …read more      

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Small Businesses, Brand Execution, Key Message Copy, And Brand Identity

Now and again when I?m out shopping, I face what I call the stilettos vs. rent dilemma: Is the item in front of me a necessity or a luxury that can wait?
My ?stilettos? happen to be housewares. A cute indoor water fountain or an expensive candle set can elicit an out-of-body experience. They?re awes…

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