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How to Launch Your Product the Right Way

How do you get people to buy what you sell?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss the proven launch approach that will give you the best chance of success, without resorting to those sleazy sales techniques we all try to avoid as customers.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

What a good launch entails
The technical components of a Minimum Viable Launch
How to construct a winning sales letter
Compelling elements of a crushing offer
The iterative launch process and what to expect

Click Here to Listen to

The Mainframe on iTunes

<a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~rainmaker.fm/audio/mainframe/launch-product-right-way/%20%E2%80%8E" …read more

02 AprUncategorized

Cadillac CMO Uwe, Marketing Youth Data, Uwe Ellinghaus, And Digital Marketing Initiatives

by Jason Fairfield0 Comments

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
The re-launch of the music streaming service has everyone talking?and marketers buzzing.
Today’s CMOs are finance- and tech-savvy business leaders. Here’s what it takes for marketers to step into the C-suite.
A data-…

02 AprFeatured

How Demian Farnworth Will Make You Read Every Single Line of This Article

by Jason Fairfield0 Comments

By Rainmaker.FM

Quite a challenge, right? Especially since Rough Draft with Demian Farnworth is a podcast. Trust Demian on this one.

Demian’s daughter and her strand of pink hair. The first-ever triple BMX backflip. A throbbing finger.

Strange way to begin a podcast about getting people to read every single line you write. But it’s a proven method to make content irresistible.

But it’s not so much what Demian’s talking about. Rather how he’s talking about it.

And who he’s talking about.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

A list of elements to get people to read every …read more

02 AprUncategorized

Rate, Unique Open Rate, Marketers, And Email

by Jason Fairfield0 Comments

Some 60% of marketers report that their email marketing efforts yield a positive ROI. On the surface, that’s a positive sign, but that fact doesn’t reveal how marketers can attribute, with certainty, those returns to email marketing.
In other words, how do email marketers measure success?
Best-prac…

02 AprUncategorized