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7 Paths of Persuasion: How to Easily Generate the Buying Impulse
Have you ever been swayed by a good email, landing page, or pop-up?
Do you ever unconsciously take out your wallet because of an enticing offer?
All of us, whether we are aware of it or not, are submitted to marketing and propaganda on…

Whether you’re a writer, a content marketer, or just a word geek like me, if you’re reading this blog post we probably have something in common: We pay close attention to the words that we use.
Now don’t get me wrong… That attention to detail is great, but as much as individual words matter, you h…

It’s been a long time since we covered one of the most fundamental building blocks of SEO?the structure of domain names and URLs?and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absol…

Hello, the company behind sleep sensing monitor Sense, is ready to start shipping. Over the next week or so, the company will make its sleep-tracking hardware and software generally available to consumers who want to have a more rewarding sleep.
Sense hopes to provide better data around how well…