According to the National Retail Federation, this year marks the eighth consecutive year that gift cards are at the top of consumers? holiday lists. Approximately 62 percent of consumers indicate that they?d like to receive a gift card and the majority of them will overspend the value of the gift ca…

Editor?s note:

You can?t ignore numbers when you?re talking conversion rate optimization (CRO). Data on what?s happening with your website and marketing initiatives drives future developments, strategy and campaigns.
But which numbers are the most important? Here are five areas that you can?t ignore if you want to…

by Mani Schwartz
As a creativity consultant, the number one obstacle that entrepreneurs tell me they struggle with is fear. They’re afraid of failure. They’re afraid of success. They’re afraid to market themselves. They?re afraid of not having a steady paycheck. They’re afraid people won’t like them…