By Sonia Simone
This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
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The post A Quick, Punchy Week on Copyblogger appeared first on Copyblogger.
By Neil Patel
What draws people to your content?
In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline.
Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce.
Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline.
Obviously, you want people to consume the content you’re producing. But the …read more
By Sonia Simone
This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our
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The post Skynet, Gluten-Free Cupcakes, and the Paradox of Automation appeared first on Copyblogger.
I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably
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The post Be a Bad Writer to Be a Great Writer appeared first on Copyblogger.
By Neil Patel
I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.
If this sounds like your situation, don’t hit the panic button yet.
Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.
Every day I see websites with design flaws.
Brands spend much time trying to improve their SEO rankings and don’t spend …read more