By Neil Patel

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.

From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.

To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is.

How we generate traffic at KISSmetrics

Ninety-nine percent of our marketing dollars go toward two channels: content marketing and email marketing.

Before I dive into the content side, let me first tell you what we do with …read more      

Content marketing is not just a buzzword; it?s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase blog traffic by 232% and Buffer?s stats show that publishing useful content regularly has a major impact on the company?s finances.
With that success, it?s no wond…

By Henneke