If there?s one word that will exemplify the strategies of ad campaigns this year, it?s synergy.
As much as we?d like to cringe at the use of buzzwords like that, there?s a kernel of truth to this one. Today?s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those,…
Content marketing is not just a buzzword; it?s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase blog traffic by 232% and Buffer?s stats show that publishing useful content regularly has a major impact on the company?s finances.
With that success, it?s no wond…
Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web.
According to the folks at SimilarTech (part of the SimilarWeb family) the SearchAction markup now domina…
Throughout your journey to overcome online obscurity, you produce a lot of content.
Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.
But what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How do you create content that deepens your connection with your audience?
The answer may lie in the specific reason why we absorb certain information, while overlooking other content.
Like most small business owners, I struggle to find a balance between all there is to do and the few hours in which I have to do them.