Marketers, Favorite Sports Team, Professional Polymath, And Terms Polymath

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Many consider journalism the last bastion of the professional polymath, which makes sense considering the nature of the work. Journalists live and die by thei…

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Position Your Content Curation for Success With These Five Essential Elements

By Brian Clark

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.

We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.

Here are a few sample issues:

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7 Tips for Increasing Your Click-Through Rates on Facebook

By Neil Patel

facebook

If you want more traffic from Facebook, you have to focus on getting more shares and likes, right? Although that’s true, it’s not the only way to generate more traffic.

What if I told you that you could get more people to click on your Facebook postings?

On average, 6.5 people out of 100 click on your Facebook posting. But with a few tweaks, you can get more people clicking on your posts and heading over to your website.

Here’s how:

Call to action

Did you know that images within your wall posts are clickable? For that reason, you should consider using an image …read more      

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Announcing The 2015 Cost of Online Business Report [Infographic]

By Demian Farnworth

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens …read more      

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