By Sonia Simone
The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than
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The post Ethical Marketing in an Age of Creeps appeared first on Copyblogger.
By Neil Patel
Establishing a strong social media presence is crucial for brand survival in this day and age.
No matter what type of business you have, you need to focus on your Facebook advertising strategy.
Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook.
It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform.
But setting up a Facebook business page and posting content …read more
By Brian Clark
In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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The post Web Personalization: The Future of Digital Marketing and Sales Is Now appeared first on Copyblogger.
I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in
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The post What’s Your Version of ‘Autosave?’ appeared first on Copyblogger.
By Neil Patel
Contrary to popular belief, email marketing is not dead.
Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy.
Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.
It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a …read more