Ad Tech Companies, Ad Tech Industry, Relatively New Track, And New Internal Configurations

Every January CES brings together the most innovative minds in consumer tech to showcase the products that will impact the way we work, live and play in the future. New ideas are everywhere, but one that is increasingly important is the role and responsibilities of ad tech companies in ?the Internet…

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IoT, IoT Applications, Weekly Supermarket Trip, And Recent Product Releases

Time for your weekly supermarket trip. You could order online and have the groceries delivered to your doorstep, but you head to the store. You’re old-fashioned that way. You grab a cart and put your smartphone, containing your list, in the docking device that doubles as a charger.
Based on your pr…

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Smart Home, Smart Home Gadgets, End Smart Home, And Smart Home SA

The smart home needs a remote, and one startup debuting on Kickstarter today thinks the smartphone isn?t necessarily the best option of that. NEEO is a dedicated device that includes a remote, as well as a brain to centralize control of your home, including your home theater equipment as well as …

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Lessons Learned from Conducting Two Monster Audience Surveys

By Jerod Morris

The Lede Podcast logo

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.

Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.

We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.

In this episode, Demian Farnworth and I discuss:

  • Creating a survey to gain insights for …read more      
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Google My Business, Behavioral Signals, Click-through Rates, And Practical Tip

Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it’s a time of reflection to analyze how successful…

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