Why Transparency Is The New Marketing

By Neil Patel

open minded

Do you know one simple way you can generate more traffic and sales? It’s actually by being transparent.

Being open about your business is a great way to gain people’s trust. By sharing problems you maybe facing, or by sharing your financial numbers (whether they are good or bad) will help you build a larger following. And with that following, you’ll be able to convert more of your visitors into customers.

But don’t just take my word for it. Let’s look at some companies that share their numbers with the public to their benefit and how you can replicate their successes…

Being transparent

A …read more      

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Last Week: Authority Rainmaker Pricing Goes Up This Friday

By Brian Clark

What:

Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.

When:

May 13-15, 2015.

Who:

Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.

Where:

The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.

Why:

Super Early Bird pricing ends this Friday at 5:00 pm Pacific Time, which saves you $500 off full price. You …read more      

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Message Boards, Community, Online Message Boards, And Online Communities

In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities that have have served their …

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Advanced Aviation Solutions, Real Estate, FAA Private Pilot, And Tierra Antigua Realty

Douglas Trudeau of Tierra Antigua Realty in Tucson, Ariz., today became the first real estate agent who can legally use a drone for real estate photography. If you have recently looked at the listings in your local MLS (or on Zillow and Redfin), you have likely seen plenty of images that could…

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Landing Page, Landing Page Content, Landing Page Copy, And Landing Page Visitors

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say ?yes.?
Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make a…

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