The Best of Copyblogger: 2014 Edition

By Jerod Morris

Copyblogger team at conclusion of Authority Intensive

It’s that time of year again …

The time of year when we wind down one year in anticipation of the next by taking a final look back at the best of the best content published here at Copyblogger during the last calendar year. It’s become an annual tradition.

But first, I want to highlight the best …read more      

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Social Media, Percent, Social Media Platforms, And Last-minute Shoppers

More consumers are turning to social media to find inspiration for purchases, obtain recommendations, research gifts and find promotional discounts, according to research from Crowdtap .
Sixty-four percent of shoppers surveyed by Crowdtap used social media to find inspiration for purchases, up from…

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Iconic Retail Brand, Ron Herskowitz Marvels, Musician John Bancroft, And Varied Marketing Experience

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Experts recommend where marketers should focus their learning next year?everything from mobile to predictive analytics and from integra…

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Conversion Rates, Ice Cream, Primary CTA, And International Ice Cream

There?s an ice cream shop in Vancouver called the International Ice Cream Factory. It?s not just an ice cream shop. It?s a tourist destination.
The attraction? 218 flavors of ice cream on site! And those aren?t just variations of chocolate and vanilla. They?ve got flavors like wasabi and tofu.
Visit…

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