Last year’s special yearend episode featuring a group of marketing stars was so popular that we’ve decided to do it again this year! To end 2014 with extra fanfare, we produced a special, extra-long episode of Marketing Smarts featuring 15 of the smartest marketers in the business, all answering a s…
Shiny new social media toys come and go, however Instagram has come into its own as a mainstay for the digitally savvy. As Instagram grew in popularity, marketers began circling the mobile app like sharks circling prey. Many marketers have dove into the app and tested out engagement strategies that …
Tesla isn?t done with its iconic Roadster. The company just took the wraps off the next generation of the sport car. Chief among the updates is a new 400 mile range, which will allow drives from San Francisco to Los Angeles on a single charge. Tesla notes that it expects a 40-50% improvement on d…
Anyone working in marketing knows that projects sometimes experience a hiccup when it comes to the initial decision of what to publish. You have the content and the tools to publish it, and you also have the tools to measure it once it?s out there, but the missing piece is always the WHAT – what con…