By Neil Patel

Keep your audience engaged. Engage with your customers. Track engagement.

I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.

Clicks. Shares. Comments. Traffic. Conversions.

What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.

There’s a difference between the type of engagement you’ll see on your website compared to your social media pages. These numbers will look different for your email campaigns as well.

It all boils …read more      

By Sonia Simone

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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The post Announcing: The Copyblogger Book Club! appeared first on Copyblogger.

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By Neil Patel

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.

I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales.

Sometimes all you need to do is make subtle changes to your existing process. That way you can improve the experience of your current customers and get them to spend more money.

You should set goals that help you increase the average purchase order and buying frequency.

One of the best ways to do this is by encouraging mobile spending.

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