Content, BuzzSumo, Content Strategy, And Topic Search

Why do all the biggest brands create mountains of content? Since Google changed it?s algorithm, content has become the new SEO, generating lots of qualified traffic.
But there?s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The ch…

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Patent-pending Social ROI, Award-winning Marketing Cloud, Facebook Preferred Marketing, And Predictive Engagement Modeling

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Socia…

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How to Face Unafraid the Plans That You’ve Made

By Jerod Morris

image of footsteps in fresh snow

Later on, we’ll conspire,

As we dream by the fire

To face unafraid,

The plans that we’ve made,


Walking in a winter wonderland.

Have you caught yourself at any time over the past few days and weeks daydreaming about what you plan to do in 2015?

Maybe you have a new …read more      

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Sales Funnel, Traditional Sales Funnel, Stage, And Leads

There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
We are now in the Digital Age. Consumers no longer travel straight down the traditional sales funnel; rather, they come in and out at different stages?sometimes …

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Customer Referrals, Newly Referred Lead, Customer Acquisition Costs, And Specific Email Follow-up

Imagine there’s a big movie about to hit the theaters. The trailer is pretty good but you’re still not entirely sold on forking over money for a movie ticket.
What are you most likely going to do? While you can look at the reviews, chances are you’ll end up asking friends and family what they think….

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