By Sonia Simone
Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same
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The post How to Get an A in Content Marketing appeared first on Copyblogger.
By Neil Patel
People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.
More than half of marketing experts across the globe say they get the highest ROI from their video promotions.
When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.
Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they …read more
By Sonia Simone
Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines. In the course of answering this question, the phrase “orange hat marketer” occurred to me. (Don’t worry; this has nothing to
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The post Aggressive Sell, Soft Sell … What Works? appeared first on Copyblogger.
By Kelton Reid
Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale,
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The post Avoid This Surprisingly Common Recipe for Creepy Content appeared first on Copyblogger.
By Neil Patel
Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.
But now what? This is useless if you’re unable to distribute it to your audience.
I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.
The key here is learning how to distribute your content so it can reach the widest audience possible.
If you’re using only one distribution channel, you’re missing out on a …read more