Conversions are all about psychology.
There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a …
Whether this falls onto the
As the media landscape continues to splinter, staying on top of new and emerging digital media is a challenge for all CMOs. For Antonio Lucio, Global Chief Brand Officer of Visa, this challenge means that a digital mindset has to be integrated into the core of his company?s marketing strategy, not e…
In Twitter?s most recent earnings call, CEO Dick Costolo and CFO Anthony Noto talked up the massive potential that lies in the platform?s wider audience ? people who are not logged in but who view tweets. I can?t help but think a similar motivation is behind the announcement of Facebook?s latest pro…