How to Guide People’s Emotions to Drive Sales

By Neil Patel

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Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You …read more      

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Why Great Content Alone Isn’t Enough to Build an Audience

By Sonia Simone

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told
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How to Stop Wishing You Had More Time to Write

By Loryn Thompson

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is
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How to Quickly Identify What Is Killing Your Blog Conversions

By Neil Patel

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Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if <a class="colorbox" href="https://www.quicksprout.com/2018/01/19/how-to-scale-your-lead-generation-through-blogging/" target="_blank" …read more      

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One Factor that Caused the Current Content Marketing Climate (and How to Fix It)

By Stefanie Flaxman

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier
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