Get Rid of Writer’s Block for Good

By Sonia Simone

Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its
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10 Under the Radar Tactics to Persuade Your Audience to Take Action

By Neil Patel

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To be a successful marketer, you need to come up with ways to engage with your audience.

The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:

  • generating a sale
  • getting users to download something
  • adding new subscribers
  • creating social proof of concept
  • driving traffic to a specific landing page

You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.

That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you …read more      

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Going to Social Media Marketing World? Brian and Sonia Would Love to See You!

By Sonia Simone

Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be
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5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

By Sonia Simone

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to
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Why Informative Content Will Make You Think Content Marketing Doesn’t Work

By Stefanie Flaxman

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. 🙂 Squares are rectangles, but not all rectangles are squares. Similarly, content marketing is content, but not all content is content
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