By Neil Patel

Everyone wants more sales.

Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper.

But wanting higher sales conversions and actually getting them are two different things.

Sure, your advertising team probably has various content marketing strategies in place.

It’s important you have a proper grasp of the reasons behind these tactics.

Are the advertisements targeting an actionable audience?

That’s one of the major differences between retargeting strategies and other promotional methods.

Here’s the thing.

Not every customer takes a simple path to complete the purchase.

It’s not always as simple as someone viewing …read more      

By Sonia Simone

Remember the movie Sliding Doors? It’s a story of two parallel lives — one in which the heroine catches a particular train home from work, and one in which she misses that train and catches the next one. That insignificant event goes on to change everything about her life — and even the time of
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The post 3 Small Steps that Led to Oversized Outcomes appeared first on Copyblogger.

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By Brian Gardner

As you develop your traffic and conversion strategies this year, knowing how to appeal to your human audience while optimizing for search is vital. Luckily, Rainmaker Digital CFO Sean Jackson wrote an excellent free guide that you can download right now — and you don’t even have to enter your email address. There’s no silver
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The post Boost Your Search Engine Visibility with Our Free ‘Smart SEO Steps’ Ebook appeared first on Copyblogger.

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By Neil Patel

Every consumer is different.

Some people like to shop online, and other people prefer shopping in stores.

There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all.

This is called an impulse purchase.

Believe it or not, more people are guilty of this than you would think.

Have you ever bought something impulsively?

I’m willing to bet that you have.

In fact, 84% of Americans admit to making an impulsive buy.

So, how much are they spending?

If someone is waiting in line to check out at …read more      

By Stefanie Flaxman

You know when you get a Big Idea for a project that lights you up and derails your to-do list for the day? It could be a content series or a whole new business concept. You might even spend a few hours writing down why you’re qualified to do it and who it will help.
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The post How to Break Down Your Big Idea and Make Your Next Move appeared first on Copyblogger.

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