How to Plug the Holes in Your Content Funnel That Are Costing You Money

By Mike King

Content is not king.

Yep, I said it. (This guy did, too.)

In the realm of content …read more    

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Longer Form Content, Long-form Content, Longer Posts, And Long Form

One question that?s always asked about blogging is ?What is the optimal length for a blog post??

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McDonald, Bravery Helps McDonald, Creative Bravery, And Ronald McDonald

May 28, 2014
Innovative advertising? The fast-food chain is lovin’ it.
Creative Bravery Helps McDonald’s Achieve Golden Results
Seventy million?that’s the number of customers fast-food chain McDonald’s serve…

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Headline, Website Visitors, Blog Post Headline, And Write Better Headlines

You work hard creating, curating, collecting, and sharing content to market your business.
But, are you missing critical elements when it comes to your content marketing strategy?
In other words, is your content optimized to turn viewers into buyers?
If not, you?ll get tons of people to read, sha…

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Professional Headline, LinkedIn, Mistakes LinkedIn Users, And Custom LinkedIn URL

In my prior articles about headshot fails on LinkedIn, I skewered 58 kinds of mistakes LinkedIn users have made with their profile photos. Today, I’d like to zero in on another area within LinkedIn that is ripe for exploration (and ultimately, exhortation to improve): the Professional Headline.
T…

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