With so much focus on actionable metrics and analytics in social media, it?s amazing that there?s still so much misleading information out there.
Part of this is Facebook?s fault since their walk-throughs aren?t really all that informative.
Unless you have a background in marketing and are already v…

Google has released some new research about it efforts to maximize performance and minimize energy use at data centers through machine learning today. Long story short: Google is building superintelligent server farms that can learn from their past performance and improve themselves in the future.
…

For the final Supernova session, we present Kenn Cukier, data editor of The Economist and co-author of ?Big Data: A Revolution That Will Transform How We Live, Work, and Think,? discussing the increasing importance and relevance of data, along with the impact it will have now and in the future.
Supe…

By Tracie Rollins
Transitioning from a traditional job to small business is a rocky road. Whether you?re one month into your new business or a few years deep, it can be difficult to find your footing outside the structure of a company. And for PJ Newton, his transition from active military service …

Why We Wrote This Guide
Your role as a marketer is transforming every minute. Once upon a time, marketers were pure brand-builders. Your job was valuable, but you couldn?t put an ROI number to your efforts. Instead, you relied on your gut to exercise great judgment — to invest in progra…