Advice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute.
Tricks of conversion, however, don’t typically appear in the ordinary design presentation …
You …read more
By Neil Patel
You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars.
Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.
With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.
So, how do you leverage Tumblr for your business? To help answer that, I’ve …read more
By Jerod Morris
Buttons are cute, and they’re charming. You can’t be scared of a button.
These are the …read more
This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it?s a quiet expertise, and it doesn?t register with the wider marketplace.
When buyers engage a professional services provider, we?ve seen that expertise is th…
When it comes to understanding ad effectiveness to inform media plans, attribution becomes a big data problem. In this Supernova session, Crate & Barrel?s The Land of Nod?s Ashley Jones and Matthew Ebbert discuss current challenges in attribution and how they are using a new method to measure the tr…