Jump into a Creative and Productive New Year

By Sonia Simone

Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark
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How to Develop a Customer Persona That Improves Conversion Rates

By Neil Patel

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Customers are the lifeline and driving force of your business.

Without them, you wouldn’t exist.

That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking.

The idea is to put yourself in your customers’ shoes—their minds, really.

You want to figure out their perception of your company.

Creating an accurate customer persona can help you accomplish this.

It will help you learn about their habits, behaviors, and interests.

That way, you’ll be able to market to them accordingly.

Customer personas can help you get more money from your existing customers and even help you <a class="colorbox" href="https://www.quicksprout.com/2017/12/01/customer-acquisition-strategies-that-wont-break-the-bank/" target="_blank" …read more      

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Three Killer Skills Professional Writers Need to Succeed in 2018

By Brian Clark & Sonia Simone

What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we
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7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

By Stefanie Flaxman

It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And
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How to Take and Edit Photos Without Hiring a Professional

By Neil Patel

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No matter what type of business you have, you need to be using high quality images as a promotional tool.

You can distribute these pictures across all your marketing channels.

Share them on social media profiles such as Facebook, Instagram, and Twitter.

Add photos to your website to make it look more professional.

You can even send images to subscribers on your email marketing lists to make your messages more visually appealing.

Incorporate photos into your blog posts to break up the content and make it easier for people to read.

I like to use visuals in my blogs to …read more      

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