Mom Power: Four Reasons Why Brand Should Nurture Relationships with Mommy Bloggers

By karnold@saleamp.com (Katie Arnold)

Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.

Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.

Read More …read more    

Read More

How to Be Authentic

By Jerod Morris

Do people really want the real you? All of it?

The answer will, of course, depend on the audience and the forum.

If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it.

If, on the other hand, you are writing a blog to support your tax preparation business, you probably want to keep most of your tales of woe out …read more    

Read More

Direct Response, Marketing, Direct Marketing, And Direct Response Copywriters

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university.
Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comm…

Read More

Omnicom CEO John, CEO Maurice Lévy, CEO John Wren, And Publicis CEO Maurice

You like tomatoes; I like merging our massive holding companies within a reasonable timeframe?let’s call the whole thing off.
Publicis CEO Maurice L

Read More