Is Native Advertising Ethical? (It Depends On Who You Ask)

By Demian Farnworth

Let’s see.

A dubious six-page insert in the Denver Post appears one Sunday.

You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado …read more    

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High-level Decisions, Data Analytics, Quick Info, And Corporate Strategy

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
No longer relegated to branding and advertising, the CMO’s involvement in high-level decisions continues to expand as data analytics becomes…

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High-level Decisions, Data Analytics, Quick Info, And Corporate Strategy

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
No longer relegated to branding and advertising, the CMO’s involvement in high-level decisions continues to expand as data analytics becomes…

Read More

Email, Email Address, Smarter Collaborative Experience, And Behavioral Based Email

Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of?
How many of them do you still buy from?
I don?t know about you, but judging by my own inbox, what happens after I hand over my email address is just? disappointing.
The…

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