Earth Day-related Musings, Food Delivery Mailers, Green Walk, And Green Talk

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
What’s in our mailbox this month: Food delivery mailers. Which one’s the tastiest?…

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How to Conduct a Content Audit on Your Site

By Neil Patel

audit

“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.

So, what is a content audit? A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do — driving the right kind …read more    

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David Shing AKA, AKA Miley Scissorhands, Digital Prophet, And Wafer-thin MP3 Players

First, understand that as an employee of AOL, I?m embarrassed but far more amused by our ?digital prophet,? David Shing AKA Shingy AKA Miley Scissorhands. His efforts to make AOL look cool have, at best, made us look like absolute idiots. Remember, we?re not all him, but sadly he represents us.
Her…

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Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

By Sean D’Souza

Let’s say you’re at Alfredo’s.

Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna.

You sit down, chomp a mouthful, then …read more    

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