According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement rate higher than 1%.
Especially with recent changes in the Facebook alg…

Andrea Loubier is the CEO and co-founder of Mailbird, an email tech startup based in Bali that focuses on email security and productivity hacks on the most creative platform for email innovation ever. She is half American and half Filipino, thrives on diversity as a social connector, particularly fo…

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?The problem with most copywriters is they don?t think in terms of selling,? says David Ogilvy in his

By Neil Patel

Do you want more social media traffic?

Did you know that the words you use within your content could drastically affect how much social media traffic you get? For example, if you want more Facebook traffic, then using words like “when,” “tell us,” “submit,” “deals,” and “discounts” can help you get more shares, likes and traffic to your site.

On the other hand, if you use the words “contest,” “promotion,” or “coupon” on Facebook, you’ll actually get fewer shares and likes and less traffic.

In order to help you determine what words you should use and what words you should avoid using on …read more