Advertorials are native ads with a single purpose: getting specific action from the reader.
This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.
An effective advertorial grips the reader and leads her to the logical conclusion — …read more
Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to “Like” anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love ’em, and what video had every parent with an Internet connection crying this we…
Parkinson?s disease, is a degenerative disorder of the central nervous system which affects around six million people today and is projected to double to almost 10 million by 2030. There is currently no cure for the condition, but one team of mathematicians and clinicians has devised a system for de…
What kind of startups get into Accelerators? Well, according to new research, it?s startups with around 2-3 founders, most male, often SaaS platforms and ones who are persistent, applying for at least two programs. And on average, less than 4% of applicants ever make it in.
Those are the findings o…
Airbnb will finally have its day in court in New York this week, as the first oral arguments related to a subpoena filed by the state?s Attorney General are expected to be heard on Tuesday.
Last fall, the Attorney General filed a subpoena for thousands of records related to hosts in New York in an…