How to Decrease Your Bounce Rate

By Neil Patel

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

The higher your bounce rate, the less money you will typically make because people will most likely have to click through a few pages before purchasing your product or service, unless you have a one-page website.

Do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.

Here’s how …read more    

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Modern Buyer, Marketing Smarts, Marketing Smarts Podcast, And Marketing Automation

Jill Rowley is a social-selling advocate, a speaker, and a trainer. She worked as one of the top sales reps at Eloqua for 13 years, and companies from Salesforce.com to Oracle have enlisted Jill to help transform their lead management processes.
I invited Jill to Marketing Smarts to talk about the…

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How to Choose Arresting Images for Your Blog Posts (And Why You Should)

By Jerod Morris

You’ve read the headline. You’re intrigued.

“But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?”

Good question.

First, because …read more    

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Visitors, Analogous Colors, Product Page, And Triadic Colors

This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them.
Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the te…

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Community, Members, Communities, And Sense

The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
None of the technology released in the past five years has made us better at building communities.

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