Who the Hell are We Targeting?

Was just reading a post from one of my favorite blogs.  They had a guest writer on you did a post on basically ‘Who the hell are you targeting with your marketing’.  He did an awesome job.  Great nuggets in the story!

With what we have seen in the golf market across North America a large percentage of courses could use some of these nuggets.  I don’t want to spoil the blog post so here is the link.  Enjoy!

http://www.john-carlton.com/2010/08/vampires-werewolves-zombies-choosing-the-right-weapon/

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You don’t have to believe us

Was reading an old post today by Troy White.  I will include the link below.  It is an older post but very relevant.  We definitely come across small, medium and large companies that have a misconstrued understanding of investing in marketing.  So don’t take our word for it (even though we hae been saying this all along).  Listen to Troy!

http://www.makepeacetotalpackage.com/troy-white/simple-strategies-to-grow-your-small-business.html

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Words of Wisdom – Not mine

Was reading a blog post this morning and came across this quote.  It is weird especially in a few niche markets we are working in.  Some people just don’t follow this principal.

“Just About Anybody Can Figure Out How To Sell Things.
But There’s Genius In Creating Customers For Life.
And, While There’s Terrific Income To Be Had From Making Sales,
Wealth Is Most Certain By Developing CUSTOMERS FOR LIFE.”

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Weird Advertising BUT Great Press

This is taking getting your brand out there a little too far, BUT the press is awesome. Our lawyer has told us no way this will fly out here, but….

http://blog.hostgator.com/2009/05/22/billy-the-human-billboard/

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