How to Feel Good as a Writer: an Origin Story

By Stefanie Flaxman

You may be surprised to see the lyrics in this article’s image attributed to Leslie Bricusse, because one of the most widely known versions of the song “Feeling Good” was recorded by Nina Simone (no relation to Sonia Simone). So, with no disrespect to Leslie Bricusse … Who the hell is Leslie Bricusse? Leslie Bricusse
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How to Leverage Customer Surveys to Skyrocket Your Email List Engagement

By Neil Patel

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Has your email list come to a standstill?

Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work.

The methods grow stale, and businesses have trouble adding new subscribers.

If this is happening to you, don’t get discouraged.

I’ll show you how to add subscribers and increase engagement with customer surveys.

Focusing on customer surveys will be a great decision for your brand.

You’ll find out valuable information about their levels of satisfaction and buying habits.

Surveys can help alter your marketing strategy, products, or services based on the results.

Asking the customer for their opinion …read more      

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The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

By Loryn Thompson

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you
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How to Build Hype for the Holiday Season as an Ecommerce Brand

By Neil Patel

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This is a great marketing opportunity for your ecommerce business.

You have a small operating window to effectively execute your plan.

These are some of the most common days to mark on your calendar during the holiday season:

  • Thanksgiving
  • Black Friday
  • Cyber Monday
  • Christmas Eve
  • Christmas Day
  • New Year’s Eve
  • New Year’s Day

These all happen within a month or so of each other.

Sure, there are other holidays spread throughout the year.

You can still run promotions for holidays like April Fool’s Day, Mother’s Day, 4th of July, and Labor Day.

But the holidays at the end of the year can be extremely profitable for you if you’re building …read more      

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Clickbait, Insomnia, and Writing Fears … Nevermore

By Sonia Simone

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?”
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