By Neil Patel

What strategy is your company using to improve the customer experience?

Hopefully, you’re taking multiple approaches to enhance your customer service department.

Here’s the trick.

Are you looking at the customer experience strategy from an internal company viewpoint?

Or are you trying to see the customer’s perspective?

Journey maps help you get inside the mind of today’s customer.

That’s why these tools are super effective and can ultimately boost your sales.

What’s a customer journey map?

Essentially, it’s a story.

It details the experience a customer goes through from their initial contact with your company to a purchase.

The map also outlines and explains …read more      

By Stefanie Flaxman

It was 9:00 p.m. on a Friday night. As I returned home, the battery in my garage door opener ran out of juice and I was unable to enter my car hole. I knew I’d have to buy a nine-volt battery for the device at some point in the near future, so I decided to
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By Neil Patel

Are you familiar with backlinks?

If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary.

By definition, a backlink is an incoming hyperlink from one website to another.

Anytime a website mentions your name, brand, or company with a link to your site, that’s a backlink.

Sure, these may happen by accident.

Maybe a company was doing some research, stumbled upon a statistic on your page, and wanted to give you credit for it.

That happens.

But you can’t rely on that as the sole way to build high quality …read more