By Neil Patel

Lead generation is an indispensable part of business.

If you want to have paying customers, you need to gather a reliable stream of leads.

That’s the bottom line.

But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time.

Reports show that 65% of businesses say generating traffic and leads is their top marketing challenge.

That doesn’t surprise me at all.

There is encouraging news though.

Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media.

And if we’re talking about the …read more      

By Ronell Smith

It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your
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The post Combine These 5 Research-Based Ingredients for Higher-Quality Content appeared first on Copyblogger.

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By Neil Patel

I get this question a lot.

“What marketing channel should I focus on?”

There are many make or break decisions in business. This is one of them.

The thing is, I can’t give you a cut and dry answer.

The nature of your business matters. So does the audience you wish to target.

What I will do instead is give you a method for figuring this out for yourself.

If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years.

If you’re expanding into a new market, selecting the wrong channel can …read more      

By Sonia Simone

On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with
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The post A Desert Island Paradise … and a Great Podcasting Course appeared first on Copyblogger.

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By Neil Patel

Every business owner eventually experiences growth stagnation.

It can happen with sales. And it can happen with your email list.

I’ve been there.

You feel stumped.

Your email list isn’t growing.

What can you possibly do to kick yourself out of this rut?

Well, the exciting news is, you’ve got several options.

Some of them are a fresh take on conventional list-building strategies. Others require you to think outside the box.

In this article, I’ll lay out the most effective techniques for you. You’ll walk away with a step-by-step plan to ramp up your email list.

Before we get into these strategies, I’ve got some crucial advice.

It is imperative …read more