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Category: Featured

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?”

The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about his interesting new seminar, and a lot about his thoughts on communicating to create meaningful change. I got a lot of value out of the conversation, and I think you will, too. His seminar is also well worth checking out, but you have to …read more

10 MayFeatured

You’re Probably Doing Link-Building Wrong

by Jason Fairfield0 Comments

By Neil Patel

Google can be really frustrating sometimes.

If you’ve been in SEO for anytime at all, you know exactly what I’m talking about!

Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible.

As a result, SEO is in a constant state of flux.

It’s literally always changing!

But one thing that hasn’t changed is the fact that quality links are the foundation of nearly every successful SEO campaign.

Although many people have been predicting the demise of links as a primary ranking signal for years, link-building is still very much alive and quite …read more

10 MayFeatured

Master This Writing Practice to Find More Loyal Readers

by Jason Fairfield0 Comments

By Stefanie Flaxman

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website.

It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection.

Can you imagine going back in time and telling that to someone who only wrote on paper? Someone whose only readers were those in physical possession of their writing?

We’re so lucky.

But we may miss out on ways to spread our writing, because we’re not as accustomed to the practices our …read more

09 MayFeatured

How to Become a Great Copywriter

by Jason Fairfield0 Comments

By Robert Bruce

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.

Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.

The assembly of these parts is key.

Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until …read more

09 MayFeatured

How to Become a Truly Great Copywriter

by Jason Fairfield0 Comments

By Robert Bruce

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.

Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.

The assembly of these parts is key.

Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until …read more

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Category: Featured

Tough Love Week on Copyblogger

You’re Probably Doing Link-Building Wrong

Master This Writing Practice to Find More Loyal Readers

How to Become a Great Copywriter

How to Become a Truly Great Copywriter

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