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Category: Featured

06 AprFeatured

2017 Content Excellence Challenge: The April Prompts

by Jason Fairfield0 Comments

By Sonia Simone

Content Excellence Challenge: April Prompts

It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts.

Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one.

This month’s prompts both share a creative dimension and an ultra pragmatic one. Because creativity and pragmatism are like air and water — you need both of them to make it.

Ready or not, here we go:

The April Creativity Prompt

Remember last month’s creative challenge to find …read more      

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05 AprFeatured

18 SEO Tactics That Take Only 30 Minutes Each

by Jason Fairfield0 Comments

By Neil Patel

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I feel SEO has a reputation for being meticulous and painstaking.

And perhaps that’s true to a certain extent.

The initial phases of an SEO campaign can, in fact, be grueling.

There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO.

So, yeah, it can be kind of a pain.

But here’s the thing.

There is a multitude of “quick fix” SEO tactics that take hardly any time.

Many can be completed within 30 minutes.

Now, I’m not going to tell you that any specific technique will bring about massive results on its own.

But when done in conjunction with one another, they can have a significant impact and give your …read more      

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05 AprFeatured

A Surefire Way to Get Constant Traffic to Your Content

by Jason Fairfield0 Comments

By Brian Clark

"Not all aspects of your audience are equal." – Brian Clark

Two weeks ago, my side project Further had one of its highest traffic days ever.

If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel.

So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to other websites.

  • Was it a significant social share from a relevant influencer?
  • Did I spend a fortune on a pay-per-click advertising campaign?
  • Had I caught a link in another personal growth newsletter?

It was …read more      

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04 AprFeatured

3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason

by Jason Fairfield0 Comments

By Stefanie Flaxman

"Want to know how I find and correct errors in my own writing as well as every article we publish on Copyblogger?" – Stefanie Flaxman

Whenever someone questions the importance of proofreading, my go-to response is:

“Pubic relations is quite different from public relations.”

We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, I wrote “head lice” instead of “headline.” Again, two completely different things.

But I have an effective proofreading process that helps me find and correct errors before they are published. (Except, of course, when the error is a joke.)

Do you want to know techniques I use …read more      

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03 AprFeatured

How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)

by Jason Fairfield0 Comments

By Andy Crestodina

It’s as if they live in different countries: Searchlandia and Socialstan.

Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL.

Imagine. One topic, one message, united in quality, but with two separate and equally powerful sources of traffic: search and social.

Is it possible? Can one post be optimized for both?

Yes. And when it happens, the traffic is greater than the sum of its channels.

Um. Actually, the traffic is equal …read more      

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