By Neil Patel

We live in a digital age.

Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on.

Marketing companies spend billions upon billions each year researching, analyzing, and pushing ads to consumers.

But you know what?

No matter how sophisticated and streamlined digital marketing becomes, it still pales in comparison with the power of good old-fashioned word of mouth marketing (WOMM).

According to in-depth studies from Nielsen, “WOMM recommendations still remain the most credible.”

Just look at this graph that ranks consumers’ trust, depending on the form of advertising and the action it produces.

Positioned …read more      

By Sonia Simone